New Brand Mission Encompasses Complexity’s Vision for the Long-Term Success and Sustainability of the Esports Industry
FRISCO, Texas – May 3, 2019 – Complexity Gaming, one of North America’s most elite and longest standing esports organizations, today launched an organization-wide shift that reflects its continued commitment to the advancement of the esports industry and its push towards “Esports 3.0,” where esports athletes are treated like professional sports athletes. This overhaul includes an expanded company vision as well as a new logo, color scheme, and website uniquely aligned with their sister team, the Dallas Cowboys. "We’re not just changing a logo. We are building upon Complexity’s legacy as an innovator in the space by paving the way yet again," said Jason Lake, Founder and CEO, Complexity Gaming. "This expanded vision takes everything we have learned over the course of the last 16 years as a premier esports organization and levels it up -- setting a new standard and revolutionizing how esports organizations should operate." In conjunction with the company’s shift in vision, Complexity’s manifesto "This is Our Game" represents a focus on inclusion, access and support for the next generation of esports players and fans. The organization’s unique brand narrative and player-centric mentality will only deepen with the anticipated opening of Complexity’s new headquarters the GameStop Performance Center, which will include state-of-the-art performance training and recovery facilities for players as well as a public space for fans and sponsors among other amenities. As represented by Complexity’s new logo design, the five points of the star are used purposefully to articulate the company’s five C’s brand pillars, Competition, Community, Culture, Cause and Convergence. Each pillar represents a specific area of focus: Competition: Continuing to build competitive teams Community: Engaging esports fans both locally and globally Culture: Addressing the dynamic needs of a diverse and growing audience Cause: Contributing towards meaningful and relevant causes Convergence: Incorporating advances in technology from traditional sports to continue to evolve and reshape the broader esports ecosystem as a whole Fans can purchase new merchandise at Complexity.gg/Shop. For more information on Complexity Gaming, visit http://Complexity.gg and follow the organization on Twitter, Instagram, YouTube, TikTok and Facebook. ###