If you go to the espn.com website right now and do the Konami Code you should see a bunch of unicorns and a few other magical things show up on your monitor.
Quote from Kotaku:
As a couple of unicorn-loving tipsters with a thirst for sporting news have informed us, inputting the infamous Konami cheat code (up, up, down, down, left, right, left, right, B, A, enter) will infest the official ESPN web site with mystical ponies. And they'll keep spawning if you keep clicking.
Source: Kotaku